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In this video tutorial, Guy Letz, founder of Customer Sure, shares strategies for improving response rates and insights from customer satisfaction surveys. He emphasizes how poor survey length can deter participation, citing an example of a 57-page survey sent to busy business travelers post-flight. Letz argues that such lengthy surveys are inappropriate for the target audience and highlights the importance of understanding customer needs when designing feedback forms. He proposes a simple, effective method to enhance response rates that diverges from conventional practices in survey design.