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In this video tutorial, the speaker outlines how to create effective business proposals to drive sales growth. Emphasizing the importance of proposals as a link between marketing and sales, the speaker discusses using a custom client portal on a website, including a downloadable contract, to enhance proposals. Although the video is not sponsored, the speaker uses Squarespace for their own website and demonstrates how to add pages to their site. An example of a custom page is shown, featuring a video and a floor plan designed by an architect, to illustrate the kind of content that can be included in a proposal.