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The case study is the most utilized research strategy among bachelor and master students in Business Administration due to its ability to provide interesting data and results. However, justifying the methodological choice can be challenging. A case study involves studying a phenomenon within its context, contrasting with experiments where the phenomenon is influenced. In essence, case studies do not aim to alter the phenomena, making them fundamentally different from experiments. Understanding this distinction is crucial for effectively employing case studies as a research strategy.
