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Press releases are often included in book marketing packages for launches, featuring headlines, quotes, and book details to attract media attention. However, their actual usefulness for authors is debated. In this video, Julie from Book Launchers discusses whether press releases are beneficial for book marketing. Book Launchers specializes in helping authors write, publish, and promote nonfiction books, aiming to maximize impact, grow brands, and maintain all rights and royalties for authors. While press releases were essential in the 1990s for capturing media attention, their relevance in modern marketing strategies may be questioned.