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In this video, the presenter explains how to effectively navigate Applicant Tracking Systems (ATS) used by companies to screen resumes. ATS software scans resumes for specific keywords that match job descriptions before they reach human hiring managers. If a resume lacks adequate matching keywords, it can be automatically rejected, resulting in an unresponsive application process. The presenter shares personal experience from six months ago when they sent out 50-60 resumes without receiving any responses, despite being qualified. This realization prompted further exploration into strategies for improving resume visibility within ATS frameworks.