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how to measure customer satisfaction the most obvious way to measure customer satisfaction is to design a survey and send this out to customers annually or once a product or service has been delivered in order to meet the requirements of iso 9001 2015 your survey needs to be completed on a regular basis and the content should provide you with a 360 degree view of your customers experience enabling you to make strategical decisions to drive continual improvement how to ensure you get the right amount of feedback the style and length of a survey is usually relative to the number of submissions you receive in order to ensure your survey is successful you need to keep it short and simple use clear and concise questions to ensure there is no confusion about the nature of your question and to keep abandonment rates down ask questions with intent dont waste time with unnecessary questions questions need well-defined purpose and a badly placed question could result in customers feeling confu