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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in selling a project through a proposal. He notes that decision-makers are influenced by personal interactions, and a strong proposal alone may not secure funding. To enhance the proposal's chances of success, he advises project sponsors and champions to actively engage with decision-makers through lobbying sessions and one-on-one meetings. This interaction allows them to refine their understanding of the project and effectively advocate for its funding and resource allocation.