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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She emphasizes that the process is straightforward if you follow basic steps. Step one involves choosing the topic, which can range from new products and technologies to events and mergers. A press release serves as a communication tool to inform others about significant developments in your business and highlights the importance of industry updates. Step two stresses the importance of being concise, as Probst receives numerous press releases weekly, making brevity essential for clarity and effectiveness.