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In this video, Demi discusses technical proposal writing for B2B sales. Technical proposal writing involves detailing the specific technical aspects of a solution while ensuring that the content remains accessible to readers who may not be familiar with specialized terminology. It's essential to strike a balance between being informative and avoiding overly complex details that could alienate the audience. The key step in creating effective technical content is accurately scoping the project, which sets the foundation for the proposal. The focus should be on clearly articulating the offered solution without overwhelming the reader with jargon.