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This video tutorial from Business School 101 discusses the concept of strategic alliances in the business world. It highlights the prevalence of such alliances, where firms voluntarily share knowledge, resources, and capabilities to enhance strengths or address weaknesses. The tutorial explains what a strategic alliance is and outlines its importance in corporate strategy, noting the significant growth in their use over recent decades. It sets the stage for exploring the types of strategic alliances, reasons firms form them, and examples from the real business world, such as the presence of Starbucks in Target stores and BMW promotions in Louis Vuitton outlets.