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To gain media exposure for your business, a well-crafted press release is essential. It can effectively announce events such as grand openings, new products, record sales, new locations, or special events. Business owners must learn to write impactful press releases that capture attention and lead to news coverage. A press release should be typed, double-spaced, and printed on white letterhead, with the contact person's name, title, company address, and phone number in the upper right corner. The phrase "FOR IMMEDIATE RELEASE" should be at the top left, followed by a bold headline centered below it. An optional subtitle in italics can be included to provide additional context.
