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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and their costs. The tutorial is structured as a step-by-step guide to assembling a proposal that effectively communicates what the client can expect, ultimately helping to secure the deal. Steen encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for future videos, which will cover various topics, including free training, content, templates, and proposals. The tutorial will include a visual demonstration of the proposal creation process.