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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on creating a proposal for potential clients. He emphasizes the importance of outlining services and costs to secure deals. Jordan provides a step-by-step approach on what to include in the proposal, aiming to help viewers successfully land clients. He encourages subscriptions to his channel for ongoing content related to starting a marketing agency, building a personal brand, and online business strategies, promising free training, templates, and resources in future videos. The tutorial aims to equip viewers with the skills necessary to develop effective proposals.