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The presentation by Press Release Jet emphasizes the challenges of informing consumers about a new product after its development. With numerous digital media and social media platforms available, selecting the most effective marketing strategies can be daunting. A product launch press release is identified as a crucial element of the marketing campaign, which, if written and formatted appropriately, can garner positive media attention and position the product as a significant news event. To create an effective press release, starting with an outline is advised, setting the stage for compelling content that promotes the product effectively.