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In this episode of Senayan PR, the host discusses the process of creating a public relations (PR) plan. They emphasize the importance of having a strategy for campaigns, whether for a year-long project or smaller initiatives. A PR plan serves as a blueprint detailing objectives, methods, budget, and evaluation metrics. The host introduces the "seven steps" to develop a PR plan, promising to provide insights and valuable tips throughout the tutorial. The focus is on the practical application of the steps to enhance planning and execution in public relations efforts.