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In this video tutorial, the importance of proposals in acquiring more photography clients is emphasized. It provides a step-by-step guide on creating effective proposals and contracts, using the presenter’s proposal template that successfully secured over 50 product photography clients during the pandemic. The instructions are applicable not only to photographers but also to anyone in a service-based business. The video underscores that without a signed contract, projects cannot proceed, highlighting that proposals formalize client discussions. A signature transforms preliminary discussions into confirmed deals, making proposals a crucial part of the sales process.