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In this video tutorial, the importance of a proper onboarding process for clients in a social media marketing agency (SMMA) is discussed. Onboarding begins once the client pays their invoice and is crucial for establishing a positive relationship. A well-structured onboarding impresses clients and encourages them to continue working with the agency, setting a positive precedent for future interactions. Conversely, lacking a good onboarding process can lead to client dissatisfaction. For agency owners, a systematic approach to onboarding is essential to prevent chaos and ensure a smooth experience for both the agency and the client.