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In this video tutorial, entrepreneurs learn how to create an effective export marketing plan. It outlines the importance of this plan for business growth and distinguishes between domestic and export marketing. Export marketing focuses on identifying international buyers for export goods, while domestic marketing is about finding local clients. The video emphasizes the need for entrepreneurs to conduct market research to understand clients, competitors, and selling channels. After analyzing the market situation, the next step involves planning marketing strategies and tactics to achieve optimal results and manage costs effectively. Overall, the tutorial provides a systematic approach to securing export orders.