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The video tutorial provides a detailed, step-by-step system for creating an export marketing plan aimed at attracting international buyers. It highlights the significance of export marketing for businesses and compares it with domestic marketing. While domestic marketing focuses on finding clients within one's own country or local area, export marketing is centered on attracting international clients for export goods. The tutorial outlines the necessary resources, actions, and strategies entrepreneurs should use to understand client needs, market prices, and competition. After conducting thorough market research, businesses can plan effective marketing strategies to optimize costs and maximize results in the export market.