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In this tutorial, Ash Woods Park explains how to create an initial business model canvas in just 20 minutes. Acknowledging the complexity of business models, he emphasizes that the idea of a perfect plan is a myth. Successful companies like Groupon, PayPal, and Flickr often significantly altered their original plans. The key to success lies in discovering a workable plan before depleting resources. Instead of trying to craft a flawless strategy, entrepreneurs should rely on empirical testing, engaging with real-world feedback, and refining their plans accordingly. Time is a critical resource in startups, making speedy iteration essential.