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In this tutorial, Katie Gutierrez, owner of Biographical Design and a mentor for interior designers, emphasizes the critical role of sales in building a successful interior design business. She highlights that sales determine income potential for projects, making it essential for financial success. Additionally, she stresses the importance of establishing leadership during the sales conversation, noting that it's easier to lead clients at this stage than to regain authority later in the project. This discussion underlines the foundational aspects of sales and leadership in driving growth in the interior design industry.