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Welcome back, superstar. Im here with Katie Gutierrez, my friend, my client, and the owner of Biographical Design, and shes a mentor and coach for other interior designers who want to build and grow their interior design businesses. Now, we just finished talking about the importance of having a unique design differentiator. Now lets dive into a really important topic for interior designers sales. Yes. Okay. Why is the conversation about sales so important? Many reasons. First of all, its the core start of your income possibilities, right? Because sales is where you establish how much money youre going to make on that project, and we all want to make a lot of money on the project. I would hope so. Yeah, I would hope so. And the other thing is, because its important to establish leadership at that moment because its easier to get someone to follow your leadership than it is to regain leadership later on in the project and if anybodys ever done a