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In this video, Devon Dean from ProjectManager.com explains how to effectively sell a project through a proposal. He emphasizes that personal connections are crucial; decision-makers are less likely to support a project based solely on the proposal document. Active communication with stakeholders is essential for securing funding and resources. Dean advises project sponsors and champions to engage in lobbying efforts and individual meetings with decision-makers to refine their understanding of the project and its value. Building relationships and actively advocating for the project significantly increases the chances of gaining approval and support.