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In this tutorial, the speaker discusses the concept of finders fees, emphasizing their potential for earning money by generating projects and new clients. They highlight that the challenge lies in securing work rather than performing it. Finders fees refer to a payment agreement where one receives a percentage of the billable fees from work referred to another party. The speaker provides an example involving a celebrity chef needing PR services, showcasing how they arranged a deal with a PR consultant to receive a percentage of the fees for the work done. This reinforces the idea that connecting clients with the right service providers can be financially beneficial.