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In this video tutorial, Chelsea from Event Planning.com discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step in the booking process. Chelsea suggests scheduling an hour-long meeting to gather all logistical details about the event, such as the type, date, venue, expected attendance, and demographic. Additionally, she encourages exploring the creative aspects, including themes, colors, and preferences for food and music. Taking detailed notes during this initial consultation is crucial for crafting an effective proposal based on the client's vision and needs.