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In this tutorial, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He emphasizes the importance of distributing press releases to reach a wider audience and gain visibility. Bartnick notes two main reasons for doing so: improving SEO and generating links from reputable sites such as Yahoo Finance and Bloomberg, where the press release will appear alongside the story. He also references his previous videos that cover the fundamentals of press releases, including their definitions, types, and overall value. The focus of this video is on effectively getting your narrative in front of the masses.