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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating effective proposals and contracts, using a personal template that successfully secured over 50 product photography clients during the pandemic. The process is applicable not just to photographers but to anyone in a service-based business. It emphasizes that without a contract, projects and deals cannot proceed. A proposal formalizes discussions with clients and is essential for ensuring commitment—turning verbal agreements into signed contracts. Ultimately, proposals play a vital role in the sales process, as a signature confirms a new client.