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In this tutorial on conversion rate optimization, attendees will learn a four-step framework to effectively convert web traffic at a lower cost, which is crucial for gaining a competitive advantage online. The session will outline a cross-channel conversion action plan that examines the entire website's performance and offers actionable insights. A key example shared involves analyzing a devices report that revealed issues with the Samsung Galaxy S10, which was not converting due to non-functional buttons. After addressing this simple update, the website experienced an increase of $50,000 in monthly revenue, totaling over $600,000 annually, without additional spending.