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In this video tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a topic in high demand among viewers. The instructor emphasizes the importance of writing high-quality winning proposals as a crucial aspect of a consulting business. Depending on one's experience and client relationships, proposals may be straightforward, often clarifying project details like tasks, timelines, and costs. However, competition for larger projects means consulting firms frequently participate in tender processes, submitting proposals alongside other companies. The discussion underscores that regardless of experience level, mastering proposal writing is essential for success in consulting.