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Writing a press release is crucial for your promotional campaign, as it can determine your chances of gaining press and radio coverage. This video tutorial focuses on how to effectively write a press release. It acknowledges the challenges musicians face when writing about themselves, similar to crafting a CV or bio. A press release is essential for marketing, serving as a tool to sell you and your product. Begin by gathering necessary information, including your artist bio in bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended for uploading your mp3 privately, making it easy for journalists and producers to access your music.