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In this video tutorial from the Visualizing Business Model series, the focus is on the Business Model Canvas (BMC). The presenter introduces the concept of business models, highlighting the BMC framework's applicability. The discussion encompasses the definition of business models and emphasizes the importance of understanding customer identity and value delivery. The tutorial is structured to cover each of the nine components of the BMC in detail. Viewers are encouraged to engage by liking, subscribing, and commenting on specific topics for future videos. Additionally, it’s noted that the BMC outlines how companies produce valuable products and services.