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Many book marketing packages include a press release for book launches, featuring a headline, quote, and book details. While seeking media attention sounds appealing, authors may question the actual effectiveness of press releases. This video, presented by Julie from Book Launchers, addresses the relevance of press releases in book marketing. She emphasizes the importance of self-publishing for nonfiction authors, aiming to create impactful books that grow their brand, build their business, and generate income—all while retaining rights and royalties. Julie notes that while press releases were essential in the 1990s for media attention, their utility has evolved.