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In this video tutorial, Amanda, the Senior Manager of Social Marketing at Hootsuite, guides viewers through the process of building an effective social media strategy. She emphasizes that businesses don't need to be present on every social network to achieve results. The first step in crafting this strategy is to set clear goals, encouraging users to avoid overwhelming themselves with excessive metrics or posts. Instead, they should concentrate on desired outcomes and align their social media efforts with these objectives. Amanda provides a free template for viewers to utilize, serving as a reference point to maintain focus and measure success.
