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In this video tutorial, viewers learn how to create a social media dashboard using a free Excel template available on their website. The video begins by explaining the workbook structure, highlighting the datasheet where users can add their data and sections for key performance indicators (KPIs). It demonstrates how to apply a nested-if formula to identify variance between the selected month and the previous month. The dashboard is organized in a grid layout for readability, featuring widgets for each KPI. Viewers are shown how to add data labels to these widgets and link data from the datasheet to the dashboard, culminating in the creation of a simple line chart by selecting the appropriate source range.