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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The proposal should outline the services offered and associated costs, which clients want to review before engaging. Steen encourages viewers to subscribe for more content related to starting a marketing agency, building personal brands, and launching online businesses. He promises to share valuable resources, including free trainings and templates, and will demonstrate the proposal process through a screen share.