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In this video tutorial, the creator presents a 23-day plan for releasing a single in 2023, an evolution of a previous 20-day plan from 2020. Emphasizing the rapidly changing landscape of the music industry, they note shifts in consumption habits and social media trends. Platforms like Instagram and Facebook are less effective for organic reach, while YouTube Shorts has emerged. The creator questions the necessity of music videos in the current climate, suggesting their role has shifted. The tutorial outlines a day-by-day strategy to effectively promote a new single, reflecting these industry changes and offering insights into successful music release tactics in 2023.