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The mobile app business plan spreadsheet template is a customizable tool designed for planning mobile app ventures, applicable to any business model, whether based on subscriptions, ads, or in-app purchases. It includes features for forecasts and projections utilizing charts and graphs. The template helps forecast prospective profits and expenses, accounting for overhead and sales and marketing costs, and is suited for new business lines, products, or pricing strategies. To use it, start by entering static inputs on the fields tab, like company name, start date, and forecast horizon in months, with a maximum projection period of 121 months.