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In this video tutorial, the host discusses how to create a digital marketing proposal, highlighting its importance as most prospects request one to understand the strategy and roadmap before investing. The proposal is crucial for closing deals, especially as interest in digital marketing grows and more individuals pursue freelancing. The host shares that while their proposal strategy may not be the best, it has proven effective in securing clients. They emphasize a preference for concise proposals, indicating their example contains only 16 slides, excluding the title slide, as opposed to lengthy documents.
