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In this tutorial, the speaker discusses how to write an engaging and effective cover letter. Emphasizing the importance of personality and uniqueness, she critiques typical cover letters for being generic and unoriginal. The speaker notes that many cover letters merely rehash resumes or offer a high-level overview that fails to differentiate candidates. She argues that a well-crafted cover letter can be pivotal in securing job opportunities, serving as a valuable marketing tool that showcases individuality. The speaker introduces herself as Rosie, the founder of Badass Couriers, setting the stage for her expert guidance in creating standout cover letters.