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The tutorial introduces a mobile app business plan spreadsheet template available in Excel and Google Sheets, designed for planning any mobile app venture. The template accommodates various revenue models, including subscriptions, ads, or in-app purchases, and provides tools for forecasts and projections through customizable charts and graphs. It’s versatile enough for any business to use in estimating profits and expenses, as well as for new product lines or pricing strategies, accounting for overhead and marketing costs. The video will guide users on utilizing the template for projections, forecasting, and scenario planning, beginning with static inputs like company name and forecast horizon. The model is capped at 121 months.
