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In this tutorial, Kevin demonstrates how to load a custom branded organization template for Word, Excel, and PowerPoint on Windows, Mac, or the web. He emphasizes the significance of this feature, which he helped develop at Microsoft. The video introduces the concept of custom branded templates using the fictitious "Kevin Cookie Company" as an example. Kevin highlights the company's investment in brand development, including focus groups for font selection and high-quality product images for presentations. The goal is to ensure employees present a consistent and professional brand image during meetings with customers and partners.