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To establish a formal agreement with an ad agency, it's important to ensure that your terms and conditions are clearly documented. Begin by downloading the Rebrand Abul ad agency agreement template, which can be customized in Microsoft Word. This template will help outline the roles and responsibilities of both the agency and your company, document terms and conditions, and specify the services provided, fees, payment terms, duration, and more. Use precise legal language to set clear expectations. After customizing the agreement, seek legal counsel for review and finalization. To access the template, click the link in the description and download it after creating a Demand Metric account for additional marketing resources.