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- In this video, Im gonna be walking you through how to set up your email newsletter and optimize it so that you get the absolute best open rates and click-through rates. Im gonna be joined by one of our experts here at HubSpot, Pamela Bump. And then were gonna be taking a look at a real email that weve sent to our actual contacts so that you can see how weve optimized our content. Really lifting up the curtain here. You know, just giving away all the secrets. You know why? Cause we want to see you succeed and I love you. You specifically. Be sure to check out our email newsletter guide and lookbook in the description below, which will guide you through a lot of what we talk about. With all that said, lets hit it. Could you talk us through just what is a newsletter? - So an email newsletter is a tool that often marketers use when they want to send their content, whether it be blog posts, or sales, or deal opportunities, to their customers or prospects via email. - That was the
