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Emily Probst from Modern Machine Shop discusses how to write and submit an effective press release. She emphasizes the simplicity of the process, which involves a few key steps. First, decide the subject of the press release, which can include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform others about important developments in a business and the manufacturing industry. Probst notes that many significant stories originate from press releases, underscoring their value. Finally, she highlights the importance of being concise, as she processes numerous press releases weekly.