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Emily Probst from Modern Machine Shop explains the process of writing and submitting a press release. She emphasizes that it’s straightforward and outlines basic steps. Step one involves deciding the focus of the press release, which can cover various topics such as new products, technologies, events, or business changes. A press release serves as a communication tool to inform about developments in the business and the manufacturing industry, potentially leading to larger stories. Step two is to be concise, as she receives numerous press releases weekly, making brevity essential for effective communication and processing.