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In this tutorial, Mike Mancini, a Google Ads agency owner, explains the client onboarding process at his agency. The goal is to gather all necessary information for campaign setup upfront, minimizing future communication. After the initial contact, the agency will only reach out again right before launching the campaign to address any final questions and set client expectations. The onboarding utilizes a straightforward spreadsheet, which Mike will detail step by step. This approach follows a successful sales call where the client has agreed to the agency's services, streamlining the onboarding process.
