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The partnership strategy focuses on identifying experts in various verticals who understand how to apply their technology effectively, aiming to enhance customer satisfaction. The speaker, a CEO and a graduate of the Mars Incubator, shares insights on partnerships and negotiations, derived from their experiences. They explain that their company, Exercise Interactive, specializes in sensor technology for touchless 3D and gesture control, which they license to manufacturers rather than producing their own products. The discussion covers the rationale behind choosing a licensing model and the importance of strategic partnerships in their business approach.