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Trade shows and events effectively promote products and enhance brand awareness. The process of creating a custom tradeshow exhibit involves several key steps. First, identify your goals, such as lead generation, brand awareness, education, relationship building, or sales. Next, assess your needs, considering factors like the timeline for your first event, the size of the exhibit, budget, and specific requirements like product displays, demonstration spaces, or conference areas. Additionally, clarify your design preferences, including desired aesthetics and layout. Finally, consider logistical needs such as shipping and storage for your exhibit.