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[Music] trade shows and events are some of the best ways to promote and sell products and create brand awareness the process of designing building delivering managing and storing a custom tradeshow exhibit is a journey that is essential to help an event marketing strategy succeed step 1 identify your goals what are your objectives examples include lead generation brand awareness education building relationships short or long term sales after youve established your goals assessing your needs is next when is the first show or event what size exhibit will you need and will you need multiple sizes for future events what is your overall budget will you need to display products in your booth will you need space for demonstrations or presentations will you need a conference area will you need assistance in designing graphics for your booth describe the look you desire conservative elegant high tech minimalist describe the feel you desire open symmetrical freeform will you need shipping stor