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Writing engineering proposals is challenging, as engineering education typically emphasizes calculations over proposal writing. Yet, for many consulting engineers, mastering proposals is crucial for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal quality. He introduces the "million dollar question," a pivotal internal question to consider when crafting proposals that can significantly enhance the chances of winning contracts. This approach aims to equip engineers with effective strategies for proposal development and client engagement.