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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a key skill for consultants. The instructor emphasizes the importance of writing high-quality proposals, especially as a consultant's relationship with clients evolves. Depending on one’s consulting journey and client relationships, some consultants may enjoy non-competitive engagements, where clients directly request assistance. However, for larger projects, it’s common for companies to invite multiple consulting firms to submit proposals through a tender process. This underscores the need for all consultants, regardless of experience, to refine their proposal-writing skills to effectively compete for work.