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In this Business Model Canvas tutorial featuring LEGO, attendees are encouraged to use Post-its throughout the session. The first step focuses on Customer Segments, identifying children, parents, grandparents, and retailers as key groups. Step two addresses Value Propositions, highlighting how LEGO adds value; for children, it provides creative playtime, while for parents and grandparents, it offers high-quality educational toys that are easy to acquire. Retailers benefit from LEGO's ability to attract customers and enhance store aesthetics. The third step explores Revenue Streams, noting that LEGO generates income primarily from toy sales.
